There is no doubt that the SEO industry is changing very rapidly. As Google continues to make changes to its search engine algorithm, webmasters are being forced to change the way they perform their search engine optimization. This includes making changes to their backlink profile in order to improve their rankings.
Importance of Good Backlinks
Having a natural looking, well balanced backlink profile will have positive effects on your website’s rankings in the search engine results. With a good backlink profile, your website will avoid any penalties being handed out by Google. These penalties can knock your website off of the first page and into oblivion, making it difficult for people to find your website online.
While it is nearly impossible to know exactly what Google’s algorithm is looking for when analyzing your backlink profile, we have a pretty good idea of what to avoid in order to produce better results. Focusing on creating a natural looking backlink profile which includes links from a variety of sources including blogs, press releases and social media websites is the best strategy to use when looking to improve your website’s rankings and avoid any penalties.
Analyze Anchor Text
Another way to clean up your backlink profile is to analyze your anchor text. If you use the same keyword for all of your anchor text, your website will surely be penalized by Google as this is not a natural looking backlink profile. When people not affiliated with a website create links pointing to that site, they are not all likely to use the exact same anchor text. This is why it is important that you use generic anchor text such as “click here,” “visit here,” and “website” when creating backlinks.
With a variety of anchor texts pointing to your website, your entire backlink profile will look more natural in the eyes of the search engines. It is recommended that you use your main keyword as anchor text a small percentage of the time when creating backlinks and variations of your main keyword the rest of the time so as to not trigger and penalties with the search engines.
When analyzing your current backlink profile, you will want to check to see if all of your backlinks are coming from relevant websites. In order to see the best results when it comes to your ranking in the search engines, you only want to acquire backlinks from websites that are related to your content. Removing any links that are posted to websites that have nothing to do with your industry or niche will help improve your backlink profile. You will then want to work to replace those links with other backlinks from high quality websites related to your content.
Many webmasters were hit hard with the latest search engine algorithm updates released by Google. If you are one of these webmasters, cleaning up your backlink profile will help your website regain some traction in the search engines. Researching good backlinking opportunities, using a variety of keywords as your anchor text and replacing low quality backlinks with links from relevant websites are three great ways to help clean up your backlink profile and improve your rankings in the search engine results.
Nic is the head SEO at Search Factory, a search engine optimisation agency in Brisbane, Australia. Nic specialises in off-site SEO and cleaning up the back-link profiles of clients who have been stung by Google’s recent penalties and algorithm updates. For more information visit: http://searchfactory.com.au