Everyone starting out in the online world needs the right software. Keeping up with social media can be demanding, but it’s so important to your personal branding so it has to be done right. Track as much people as you want using Google Analytics, but it’s not going to give you the information that will turn your business into a monster.
You need to decide if you’re serious about this game. Are you looking to build a business that will turn you into a millionaire, or are you just looking for a fun way to spend a few hours each night? If it’s a business you’re after we can take a look at some lovely pieces of software that can help you take that next step up.
When you’re trying to build your online empire you need to have a powerful social media strategy. It’s OK to open a Twitter and Facebook account, but if you don’t nurture them then do you expect them to grow? Using Hootsuite makes it so much easier to become a master at social media because you can control all your accounts from the same program. It speeds things up and lets you do things you couldn’t before.
Simple analytics tools don’t give you nearly any of the data you need. They’re free which is nice, but when you want to look into things more deeply they just won’t cut it. With Crazy Egg you can view a heat map that tells you where people are spending time on your site. It makes it easy for you to make little changes that turn into huge results. It’s not too bad for a few minutes work.
If you ever want to join the major leagues you will have to come up against big competition. There’s big guns competing for everything online and you need to know what they’re doing. Your competitor isn’t going to send you an email telling you everything they’re doing, so you will have to work it out for yourself. MIXRANK can help you do it and keep you one step ahead.
You can send mass amounts of traffic to your website and it will do well, but not as well as sending it directly to a landing page. With Unbounce it gives you the opportunity to customize your own landing pages without needing to run down to the IT department. Try it for yourself and watch your revenue increase nearly overnight. You’ll be glad you can do important stuff on your own without depending on others.
Most people with a website are still not collecting email addresses. This is a huge mistake and they are literally throwing away thousands. Maybe even more. With Aweber it gives you the chance to collect peoples email addresses from opt-in forms on your website. Once they give you their email it’s much easier to build a relationship with them and turn them into a customer. Remember that an email list is where the money is.
The article is contributed by Anna Warren who is a tech and internet lover. She writes informative columns on internet and tech on various newspaper. You can contact Liquid Creativity, which provides excellent Corporate Branding services for your business.