Whereas Google has assured small and medium sized businesses that the latest update – Google Penguin is designed to enable them rank higher not only in Google, but other market leading search engines, most SMBs still do not know how the new changes will affect their business. This fear has been prompted by the fact that the previous update – Google Panda affected online businesses that had adhered to the book to increase their rankings.
Objective of Google Panda
Launched in February, 2012 the Google Penguin update is meant to eliminate blogs and websites that have for a long time been using black-hat SEO tactics to beat the system. According to Google, the changes in the algorithm are designed to encourage publishing of quality content, while at the same time penalizing blogs and websites that engage in fraudulent ranking habits.
But the million dollar question is, “How can small and medium sized businesses safeguard themselves from Penguin effects?” Note that, it is expected that Google will release numerous other updates that will affect the way blogs and sites are ranked. Therefore, if you have not been affected by the current update, expect to be affected by the next one.
Escaping Penguin Updates
Unlike what you may have heard Google is not the only way through which you can acquire organic traffic. There are numerous sources available out there that you can utilize to generate organic traffic. Social network media sites are proving to be the best sources through which you can enhance your visibility online.
Listed below, are tips on how you can augment your visibility beyond Google:
- Social Content: First and foremost, you can begin by creating informative and relevant content which can easily be shared in some of the market leading social media sites such as Facebook, Twitter and LinkedIn. As a matter of fact, LinkedIn has made available tools to members that they can use to not only increase their visibility, but boost targeted traffic to their blogs and sites.
- Guest Blogging: Have you ever thought of writing guest blog posts on some of the market leading blogs? The new trend that is currently being used by leading bloggers is ‘guest blogging’. One of the benefits of becoming a guest blogger is that it provides you with the chance of connecting with other like-minded online entrepreneurs. Besides increasing traffic to their blogs, you will also benefit from inbound traffics originating from their blogs.
- Facebook Business Platform: As a means of enhancing its relevancy in the market, Facebook has created a platform that enables online business entrepreneurs to interact. If you are already on Facebook, you can take advantage of these platforms to increase your visibility.
- Purchasing Social Ads: The other tactic that you can utilize to increase your visibility online is purchasing social ads. Social networks such as Facebook and Twitter are offering tools that enable online businesses to target demographics.
In addition to the above tactics, you can opt for creating and posting video on YouTube and blogging on a regular basis.
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