Traffic is certainly the holy grail of internet marketing. Without it you will never turn-over a profit regardless of the supremacy of your website design, or how convincing your sales copy is. It is the lifeblood of every online business and it is synonymous to customers who walk into a store in the offline world.
No commercial entity can survive without customers!
There are a wide array of traffic sources and if you have been exposed to internet marketing you will often hear terms like organic traffic, PPC, web 2.0, and social media with regard to traffic generation, but today I will reveal 3 traffic sources that are slightly obscure, however they have proven to elevate visitor count, and in most cases these sources of traffic are laser targeted. This equates to greater conversions, more sales and you guessed it – more money in the bank!
Let’s look at these traffic sources and precisely why they provide a lucrative source of new leads:
- Yahoo Answers
We have all heard of yahoo answers and if you haven’t: where have you been? Basically, Yahoo Answers is a platform where people gather to ask or answer questions on various topics. These topics cover everything under the sun from relationships to the best way to make an apple pie! Anything goes on Yahoo Answers just as long as the questions are not defamatory in any way.
How does Yahoo Answers help with traffic generation?
When a person answers a question on Yahoo Answers a reference site can be linked to below the answer that is given. For example: you can answer a question related to the best antivirus software and thereafter you can link to an antivirus software review site. Are you beginning to see the possibilities here?
As an internet marketer you will want to answer questions directly related to your niche and then link back to your site. This will drive targeted traffic to your site and serve as a passive traffic highway as well.
The traffic can become passive due to the fact that many people who are searching for questions related to the one you answered will in all likelihood discover your answer, and many of these individuals will click the link you dropped in the reference section.
- Classified Advertising
Did you know there are a segment of buyers online who do not use the search engines when seeking out a particular product? Instead they visit a classified ad site and use the search function provided by the site.
By you advertising your products or services on a classified ad site, you will certainly bring in more traffic. Visitors who view your classified ad will either contact you directly or they will click on a link and visit your site to learn more about your product offering.
Don’t ever discount the value that classified advertising can inject into your business
- Guest Posting
Guest posting involves writing a quality article and proposing it to a blogger in a specific niche. If the article is accepted you will be allowed to include a resource box that contains a brief description of who you are as well as a link or two pointing to your site.
In my opinion this strategy carries with it endless benefits. Firstly, if your guest post is submitted to a traffic intensive blog in a related niche you can expect laser targeted traffic from that blog, and secondly, this traffic source becomes passive in nature because the guest post will remain on that blog for as long as that blog remains active.
These 3 sources of traffic are powerful and my belief is that they are all too often ignored. An element that further contributes to the overall value of these techniques is that these vehicles of traffic come at no cost; it is completely free to include these strategies in your marketing campaigns.
You have absolutely nothing to lose by following these techniques I have alluded to, so go ahead and take action today.
This is a Guest post by Neil Jones, who Specializes in launching ecommerce sites, he is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe they are on course to be one of Europe’s largest online retailers of Industrial handheld computers like the Datalogic Memor. Neil has been an online marketer for the past 6 years and in that time he has owned and run a range of sites all built around the ecommerce platform.