Images and SEO (seo for photographers)

Search engine optimization is one of your most valuable tools in marketing. Whether you’re selling a product like an iphone or a service such as accounting, SEO will deliver the traffic you need to be successful.
images and seo, images make sites look good
One way to increase traffic to your photography website is with images. People may not have the time to read a page but they’ll always pay attention to an image! You can make it easy for them to find your images by adding a few incentives for the spiders to carry back to their search engines. For example, you might think that <img src=”/images/88a/1234.jpg” alt=”image”> would be a good way to tag your image. But that doesn’t give the search spiders much to work on, does it? If someone is looking for the image of a Boston Terrier they won’t find your image even if it actually is of a Boston Terrier, not with tagging like that!

The correct way to tag your image would be <img src=http://mydogrocks.com/images/2009/10/boston-terrier-sunbath-150.jpg alt=”My Dog Rocks” width=”300” height=”300”/>  This type of tagging tells the spiders exactly what your picture is, how large it is and what the subject is. Someone looking for a Boston Terrier will probably see your image in the first page of results!
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Blogging is also a great way to publicize your business. It brings a personal touch to your business and can be used to entertain and engage as well as inform and advertise. You can even earn some money with it by using adsense in an appropriate manner, targeting your unique internet audience. You can use the blog to publish articles on subjects your target market would be interested in. Let’s say that you breed Boston Terriers and are looking for responsible people to buy the puppies. Your blog could contain articles about training, humorous stories of your own experiences, information on the history of the breed, etc.
Images are an important tool in publicizing your blog and/or your website. Publishing image pages with correct tagging on sites like Flickr or Picaso will pull in more traffic that you would think if you choose and tag those images carefully. If possible, write descriptive captions for the spiders to pick up and your chances of being on the first page of results will get even better.


10 Responses to “Images and SEO (seo for photographers)”

  1. Peter @SQL Statements Tutorial - http://www.sql-statements.com says:

    This is a very simple but useful for SEO we may ignore it. Thanks for the post.
    Peter @SQL Statements Tutorial´s last [type] ..SQL HAVING [http://www.sql-statements.com/sql-having.html]

  2. Rev - http://newmoviegossip.com says:

    What makes a good alt-tag? I’ve seen some WP plugins that try to do SEO tagging for you using the title of the post, do those help?
    Rev´s last [type] ..10 Brilliantly Designed Movie Posters [http://newmoviegossip.com/10-brilliantly-designed-movie-posters]

    • Bjorn - http://www.icantinternet.org says:

      The plugin takes the title tag from your images IPTC data (which are embedded in the image), so the plugin still relies on you to make a good alt tag. (it is said in the corridors btw that Google is already using the IPTC data from the images too). A good alt tag describes what is visible in the image.

  3. Corporate Portraits Ltd - http://www.corporateportraitslondon.com says:

    Hi This is a very important article for me as I post images all the time on my Corporate photographer [http://www.specialimages.co.uk/blog/] blog and though the images to come up high on a google image search it does not seem to be consistent. How can I add the image tag when I am uploading the images via my wordpress blog, or do i just need to make sure I have the correct description in the file name?
    Thanks Grant

    • Bjorn - http://www.icantinternet.org says:

      You can set the EXIF information in your image itself using tools such as Photoshop or Lightroom or iView. Besides that, you can indeed set the external tags (<IMG SRC etc) via WordPress itself. However, using descriptive filenames is always a good idea!

  4. Alex @ Troy Ounce - http://www.troy-ounce.com says:

    Don’t forget to add the title=”keyword” also in your image tags, I think that helps.

  5. native web apps - http://www.webling.com/ says:

    It has a great amount of information! I look forward to taking a better look at my own practices!

  6. Affiliate Marketing Tools - http://kaiserthesage.com says:

    This is very basic SEO but only few does it right, or intentionally include it on their campaigns. But many are also unaware that images are good for link baiting, especially with personalized infographs.
    Affiliate Marketing Tools´s last [type] ..Free Links – 18 Ways To Get High Quality Free Backlinks Instantly [http://kaiserthesage.com/free-links/]

  7. Lisa@backlinks - http://www.buybacklinksrightnow.com/ says:

    Yeah Images is important too. Thank you for the post!
    Lisa@backlinks´s last [type] ..Can Bad Backlinks Hurt You [http://www.buybacklinksrightnow.com/2010/09/can-bad-backlinks-hurt-you/]

  8. Laundry Hamper - http://www.neatnest.biz/blog says:

    A picture from my site is listed at the first page of google when you search the key word lundry hamper. SEO on Image is quite important.
    Laundry Hamper´s last [type] ..Lost In Sofa Chair designed by Daisuke Motogi Architecture [http://www.neatnest.biz/blog.html?view=item&item_id=164]

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